The difference between ignored and unforgettable? Better branding! 💡
The difference between ignored and unforgettable? Better branding! 💡
The difference between ignored and unforgettable? Better branding! 💡
Making Support the Story
Making Support the Story
We helped Segway of Ontario stand out in a saturated market - not by changing the product, but by redefining the promise. This creative rebrand transformed their customer experience into a competitive edge, with a sharp strategy, unified messaging, and a bold new identity: Roam On.
We helped Segway of Ontario stand out in a saturated market - not by changing the product, but by redefining the promise. This creative rebrand transformed their customer experience into a competitive edge, with a sharp strategy, unified messaging, and a bold new identity: Roam On.
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For
Segway of Ontario
CAtegory
STRATEGY & CREATIVE
Type
RETAINER
OBJECTIVE
Reverse the declining year-on-year sales for Segway of Ontario’s core products, as big-box retailers outsell us on price and convenience.
Reverse the declining year-on-year sales for Segway of Ontario’s core products, as big-box retailers outsell us on price and convenience.
Reverse the declining year-on-year sales for Segway of Ontario’s core products, as big-box retailers outsell us on price and convenience.
BACKGROUND
Segways are easy to buy. Same models. Same price tags. But when something breaks? Those sellers are nowhere to be found. (65% of negative Amazon reviews about lack of support).
Segways are easy to buy. Same models. Same price tags. But when something breaks? Those sellers are nowhere to be found. (65% of negative Amazon reviews about lack of support).
Segways are easy to buy. Same models. Same price tags. But when something breaks? Those sellers are nowhere to be found. (65% of negative Amazon reviews about lack of support).
INSIGHT
Support isn’t just missing - it’s expected to be missing.
Riders have quietly accepted that buying a Segway means riding alone.
Support isn’t just missing - it’s expected to be missing.
Riders have quietly accepted that buying a Segway means riding alone.
Support isn’t just missing - it’s expected to be missing.
Riders have quietly accepted that buying a Segway means riding alone.
CREATIVE STRATEGY
Partner After Purchase - Flip the expectation. Turn post-purchase into the product. Make support the reason they choose us.
Partner After Purchase - Flip the expectation. Turn post-purchase into the product. Make support the reason they choose us.
Partner After Purchase - Flip the expectation. Turn post-purchase into the product. Make support the reason they choose us.
CREATIVE EXECUTION
Roam On.
Freedom to ride, backed by a partner who’s always with you.
Roam On.
Freedom to ride, backed by a partner who’s always with you.
Roam On.
Freedom to ride, backed by a partner who’s always with you.
Branding
Local Ad Campaign for Master Mechanic
Branding
Local Ad Campaign for Master Mechanic
Branding
Local Ad Campaign for Master Mechanic
BRANDING
Positioning BoredLandlord as the Drama-Free Property Manager
BRANDING
Positioning BoredLandlord as the Drama-Free Property Manager
BRANDING
Positioning BoredLandlord as the Drama-Free Property Manager
Frequently
Frequently
Frequent
Asked Questions
Asked Question
Questions
What makes SaasUp different from other design agencies?
Can you work with our existing brand identity?
How long does the process take?
What do I need to prepare?
How much input will I have?
How do you measure success?
What happens after launch?
What makes SaasUp different from other design agencies?
Can you work with our existing brand identity?
How long does the process take?
What do I need to prepare?
How much input will I have?
How do you measure success?
What happens after launch?
What makes SaasUp different from other design agencies?
Can you work with our existing brand identity?
How long does the process take?
What do I need to prepare?
How much input will I have?
How do you measure success?
What happens after launch?
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